BTwinBooks helps publishers transition from a predominantly traditional print business to a digital, socialised model where decisions are data driven and direct communication with readers becomes a competitive advantage.

 

BTwinBooks answers the critical challenges every publisher faces — to name just a few:

 

• Every single stage of the value chain has been disrupted

 

• The Internet is changing the way we read and consume content (less linear; bittier; shallow reading, interactivity, etc.)

 

• Publishers are not innovating as much as they should

 

• How to monetise legacy assets remains a key factor among established players

 

• Few players seem to have an integrated strategy for print and digital

 

• New entrants take a digital-only approach. To a large extent, Disruption belongs to them

 

• There is a need to segment markets under two distinct users — traditional and digital. But, for how long?

 

• The key to segmentation is (a) determining user experience and (b) playing to current & new reading habits. Business intelligence is the key critical factor

 

• Smartphones are emerging as the preferred reading device

 

• The world we live in is social. Promoting the socialisation of reading is a must for all players

 

• Illegal downloading of eBooks acts as a strong deterrent for many players around the world

 

• Discoverability becomes even more critical as physical space diminishes and gets more crowded

 

FEATURES & BENEFITS