WHY SHOULD PUBLISHERS EMBRACE CLOUD SERVICES
The benefit of cloud services should be seen from a holistic perspective – BTwinBooks is helping companies change; become more efficient as well as effective while riding the wave of digital change.
- Affordable, swift way to respond to changing trends in the industry
- Affordable means to acquiring agility, flexibility, efficiency & scale
- No need to fork out money to invest on proprietary technology
- Allow publishers to dedicate IT efforts to more strategic actions
- Help curb fixed costs (tech investment; human resources)
- Scalability – increase / decrease service in sync with business growth
- Allow publishers to explore and enter into new markets (scalability & cost control)
- Possibility to set up private server space – mirror customer requirements
- Benefit from constant investment on platform & service
- Access a global market via all-encompassing, global technology
- Make use of a safe way to diversify and explore new business models
- Educate customers to use digital tools
- Allow product teams to fine tune their offering by accessing real-time user information
- Keep readers connected, up-to-date and engaged
- Inexpensive means to enhance socialisation around lists and particular titles
Based on https://www.weforum.org/agenda/2016/10/how-businesses-can-take-advantage-of-the-cloud