WHY SHOULD PUBLISHERS EMBRACE CLOUD SERVICES

 

The benefit of cloud services should be seen from a holistic perspective – BTwinBooks is helping companies change; become more efficient as well as effective while riding the wave of digital change.

 

  • Affordable, swift way to respond to changing trends in the industry

 

  • Affordable means to acquiring agility, flexibility, efficiency & scale

 

  • No need to fork out money to invest on proprietary technology

 

  • Allow publishers to dedicate IT efforts to more strategic actions

 

  • Help curb fixed costs (tech investment; human resources)

 

  • Scalability – increase / decrease service in sync with business growth

 

  • Allow publishers to explore and enter into new markets (scalability & cost control)

 

  • Possibility to set up private server space – mirror customer requirements

 

  • Benefit from constant investment on platform & service

 

  • Access a global market via all-encompassing, global technology

 

  • Make use of a safe way to diversify and explore new business models

 

  • Educate customers to use digital tools

 

  • Allow product teams to fine tune their offering by accessing real-time user information

 

  • Keep readers connected, up-to-date and engaged

 

  • Interoperability

 

  • Inexpensive means to enhance socialisation around lists and particular titles

 

Based on https://www.weforum.org/agenda/2016/10/how-businesses-can-take-advantage-of-the-cloud